flavour

Artificial flavors

Score

Same opacity problem as natural flavors, and a reliable marker of ultra-processing.

Synthetic flavour compounds are individually reviewed, but the label tells you nothing about which ones. Their presence is one of the clearest NOVA-4 markers.

undisclosedultra processed

Also appears on labels as

artificial flavor · artificial flavouring

What this is based on

Peer-reviewed
Ultra-processed foods: what they are and how to identify them (NOVA)
Public Health Nutrition · 2019