flavour
Natural flavors
Score
38
A legal catch-all that can hide dozens of undisclosed compounds behind two words.
'Natural flavors' is a regulatory category, not an ingredient. It can cover a large number of substances plus solvents and carriers, none of which have to be named. We penalise it for opacity rather than for known harm — you cannot grade what you are not allowed to see.
undisclosedproprietary
Also appears on labels as
natural flavor · natural flavouring · natural and artificial flavors
What this is based on
- GrubFacts researchGrubFacts · 2026